ABOUT
The Liquor Studio is here to produce, create and innovate bespoke products and experiences for drink enthusiasts. Proud to be Yorkshire’s first and only spirit school and creative drink space, we thrive in creating fun and educational experiences. The founders, Dan Crowther and Jonathan Lee, previously owned the renowned Hedonist bar and have a wealth of knowledge in the drinks industry.
Jon and Dan now own and direct one of the UK’s leading creative hospitality and drinks brand agencies, Hedonist Creative, along with the company’s co-director Samantha Neary. The agency has worked with household brands such as Pepsi, Britvic, Nestle and Jack Daniels on a range of projects.
Dan, Jon and Sam have now created a mecca for all things drinks and hospitality in Leeds city centre. A place dedicated to great food & drink where the general public and industry professionals alike can learn from Dan, Jon and Sam’s many years of experience in training, teaching and creating all things alcohol. Liquor Studio is a one of a kind creative space for the North with the specific aim of having fun and learning something at the same time.

Who we are

DAN CROWTHER - Managing Director
Throughout his career Dan has built up a solid reputation as one of the UK’s most respected liquor aficionados and was crowned Global Gin Ambassador of the Year at the Icons of Gin Awards in 2018. The award was in honour of his partnership with Ableforth’s, who have been a staple of the most discerning of bars around the globe with their iconic Bathtub Gin.

JON LEE - Creative Director
One of the premier drinks experts in the UK, Jon has created a name for himself as an award-winning bartender and respected management figure. Jon has spent his time working with the likes of Brown-Forman, LVMH and Bacardi UK in a variety of roles. He is also the Master Distiller for our in house spirit company, Studio Brands.

Sam Neary - Commerical Director
Sam is a recognised and award-winning bartender, manager and director with over 20 years experience in the hospitality industry. She has travelled the world with brands and cocktail competitions and has won many industry awards including, Best Bartender, Best Manager, Best Bar and Best Goodtime Bar.

Lee Jones - Head of Liquor Studio
A seasoned and respected member of the northern bar scene with over 16 years of experience in the hospitality sector. Lee brings with him an excellent knowledge of the UK drinks industry and enthusiasm for engaging consumer events. Passionate about cocktails, spirits, bar standards and operations Lee also works as a consultant and trainer for independent businesses.

Silvia Iacopi - Liquor Studio Manager
Silvia has a passion for all things drinks and hospitality and many years in the industry to prove this. After studying hospitality management in Italy where Silvia is from, she moved to London and began her career in hospitality. Silvia quickly fell in love with bartending and decided to join the London bar school where she continued as a teacher and trainer for 4 years whilst also working with companies Be at One and LCC.

Kirsty Taylor - Bookings Manager
Kirsty joined the team in the summer of 2019 bringing her infectious personality and eye for detail to The Studio. With her years of experience in the drinks industry ranging from running some of the most influential bars in the North to being the face and heart of Identity Drinks she has instantly become an integral part of the team!

Holly Jackson - Business Development manager
Holly boasts an impressive 28 years of experience in the hospitality industry, with a strong focus on the restaurant trade. More recently, Holly joined The Tetley, where she excelled in weddings and events before taking position of Operations Manager. With her extensive experience and a steadfast can-do attitude, Holly is known for her ability to solve any problem!

OLIVIA BOOTH - Marketing Manager
After obtaining a degree in English, Olivia gained her Masters in Advertising and Marketing. She has since built a diverse career in marketing working in a variety of roles including at Headingley Stadium for their conference and events department. Olivia is a passionate copy writer and enjoys creating eye-catching content!